Lobby sign holder

Important Characteristics of an In Store Sign

Banner displays

Signs have been used for many years to increase sales and brand awareness. What makes a sign effective though? What type of information should be on a sign to encourage a sale? How much information is too much? Carefully planning and designing a sign is just as important as using store signage to attract a customer?s attention. These are some of the most important aspects of a successful store sign.

Sign location

The sign?s location needs to be in a well thought out place. If the sign is not easy to find, it will not serve its purpose. If the sign is covering the merchandise, its effectiveness is also reduced. Careful placement can draw the customer?s attention to the item, without overpowering the effect. Utilize different sign holders to display certain types of signs. For example, use (more…)

10 Aug 2017