Signs have been used for many years to increase sales and brand awareness. What makes a sign effective though? What type of information should be on a sign to encourage a sale? How much information is too much? Carefully planning and designing a sign is just as important as using store signage to attract a customer?s attention. These are some of the most important aspects of a successful store sign.
The sign?s location needs to be in a well thought out place. If the sign is not easy to find, it will not serve its purpose. If the sign is covering the merchandise, its effectiveness is also reduced. Careful placement can draw the customer?s attention to the item, without overpowering the effect. Utilize different sign holders to display certain types of signs. For example, use a label display stand to display a sign at eye level. Use deli sign holders to reach deli customer?s attention. The sign should always be customized to bring a consumer to a specific location.
Font size and type
A customer that is unable to easily read the information on a sign does not find much benefit or encouragement in it. The sign should be designed with an easily readable font size and type. The font should also be visible from other parts of the store. Your goal is to draw customers from another location to the specified item. Because between 6 and 10 purchases in a store can be classified as impulse purchases, this is an important characteristic of a successful sign.
Customers will often turn to a sign for additional product information. Most customers will not ask questions of a store associate. They expect certain types of information to be easily available. The sign should include specifics of the product, including its price, dimensions, and availability. Leaving important information off of the sign can easily lose you a sale. The label display stand should be large enough to include all necessary information about the product.
Sale price and usual price
Sale price signs are a great way to encourage a sale with a minimal discount. Customers always want to know that they have gotten the best deal. Many will even purchase an item that is on sale, even if they did not plan on purchased item in the first place. According to a 2014 Mass Merchant Study, 16% of purchases were due to a display noticed while shopping. Many of these purchases are due to a sale sign. Use label display stands with brightly colored for sale signs to really grab attention. Also, remember to include the suggested retail price, so customers know just how much of a deal they are receiving.
Sometimes, a customer will see an item that they enjoy and would like to purchase, if only it had different characteristics. For example, a consumer who comes across a table in the size and price they are looking for, but not in the color they desired. It can be difficult to choose the best floor models to meet the widest variety of customers. Instead, you can use custom retail displays to inform customers of additional purchase options. Including images of the product in other colors or designs on the acrylic poster frame can also be helpful. Acrylic display risers are especially beneficial in showcasing additional buying options.
In store signs are an effective and necessary marketing method. It is also very cost efficient. The cost to reach 1,000 adults for a sign or a store merchandiser with a life of one year was between 3 cents and 37 cents, compared to $4.05 to $7.75 for a 30 second commercial. Simply put, products with signs sell better and for a higher price. Using custom retail sign holders specifically designed to match the label display stand with the product have even better of sales results over all.